Later the same year, Benton redrew the font in a heavier style, naming it Stymie™ Bold. Morris Fuller Benton added a number of new characters to the original Litho Antique face and the modified result, named Rockwell Antique™, was published by ATF in 1931. Later that decade, the font and several other similar types became popular around greater Europe, so American Type Founders decided to reissue the font. One of the earliest manufacturers of such type was the Inland Type Foundry, founded in 1892 by the three Schraubstadter brothers.In January, 1910, ITF released a face known as Litho Antique™, created by William Schraubstadter. Later, smaller versions were deliberately cut in metal as an alternative to the regular serif and sans serif fonts available at the time. Slab serif lettering rapidly became very popular in any areas in which wooden faces were commonly used. Early slab serif fonts were created in the nineteenth century, usually from wood, which was notoriously hard to carve into the small details required for intricate type. Rockwell HistorySlab serifs in general may remind readers of older poster fonts and Western movie paraphernalia. Revived by Morris Fuller Benton in the 1920s, the font was redesigned and published in 1934 by Monotype in a project spearheaded by Frank Hinman Pierpont. Its non calligraphic design makes it clunky to read in more than short bursts.OverviewThe Rockwell® font family is a slab serif typeface originally modeled after a 1910 font called Litho Antique™.Although it is a serif font, it is bold and heavyset, making it a poor choice for large pages of text. Rockwell appears to be a very bold and attention grabbing font used in small doses to attract the attention of an audience.It’s also in vogue for posters and magazine advertising. ![]() Companies such as Malibu Rum, Marshall Amplifiers use it on their products.Research Paragraph 3: The context in which the font is used in type Distributors of the font include Adobe,, FontShop and Linotype.But it’s popularity has remained such that it has been digitised although the shadowed weight has not been. Originally the font was designed for metal, machine printed type.It is influenced by a style of geometric slab serif that had become popular released around the time, including the earlier Memphis and Beton, and less similarly Stymie and City.This gives it a similar impression to common sans-serif of the period like Akzidenz Grotesk, Franklin Gothic, or Futura.Rockwell is a “geometric” slab-serif, with a monoline construction with all strokes appearing to be roughly the same width and its capital ‘O’ roughly circular.Research Paragraph 2: Information about the typeface He moved to England in 1899 and became foundry manager at Monotype.He was director of the Typograph typesetting machine factory from 1896.By 1894, he was working for Loewe AG in Berlin, where the Typograph typesetting machine was designed.This font library, developed over the last 100 years, is known for its depth and strength in book printing and newspaper publishing.Many of these typeface designs were created under the direction of Stanley Morrison, the famous British Typographer.The Monotype Corporation is home to some of the most popular and influential typefaces ever created, including Times New Roman, Arial and Grill Sans.Frank Hinman Pierpont was the man behind the 1934 incarnation of the typeface.The Monotype Corporation produced its version of Rockwell in 1934, and that is the typeface commonly referred to by Rockwell today.The original Rockwell was produced by the Inland type foundry in 1910, which issued it as Litho Antique American Type Founders revived the face in the 1920s.Research Paragraph 1: Provide historical insight into the type designer It simply categorises and gives a brief overview of the typeface and its history. ![]() ![]() The first website I am visiting for my research is called Typedia.
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